cost per point

Cost per point: the cost to deliver a single rating point based upon a specific media schedule.

They don't want to know about cost per points; advertisers want to know how radio can fill a specific need."

Cost per point.

Through the Media Planner, General Market Media Buyers rely on published cost per point guides.

However, because Microsoft does not generally change the pricing to coincide with the current exchange rates, the cost per point in other countries relative to the United States is constantly fluctuating.

Comeliness (COM, cost 1/2) - beauty, appearance, presentability Scores start at 10 each for base characters and are bought or sold during character generation at the listed cost per point.

Cost per Point (CPP) or Cost per Rating Point (CPR or CPRP)

In a manner similar to CPM, cost per point measures the cost per rating point for an advertising campaign by dividing the cost of the advertising by the rating points delivered.