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Lead generation for web shops using a cost per click model.
There are two primary models for determining cost per click: flat-rate and bid-based.
Cost per Click - total campaign cost divided by number of click throughs.
Cybererotica was among the early innovators in affiliate marketing with a cost per click program.
"We can charge higher prices because we sell in cost per thousand not cost per click."
Cost per click advertising overcomes this problem by charging advertisers only when the consumer clicks on the advertisement.
Cost per click has an advantage over cost per impression in that it tells us something about how effective the advertising was.
This information can be used for campaign management by, for example, increasing the cost per click bid for keywords with a high request rate.
Marketers are focusing on quantitative measures, like the cost per click, as opposed to qualitative ones, like brand perception.
Alternatives include the pay per click, a.k.a. cost per click model.
If the main purpose of an ad is to generate a click, then cost per click is the preferred metric.
Inexpensive ads that few people click on will have a low cost per impression and a high cost per click.
If you're cost per click doesn't match your yield, perhaps it's because there are thousands of people getting paid to click on your links...
Cost per click (CpC) bid - the maximum amount you're willing to pay for each click.
Within more mature markets, less than one percent of traditional affiliate marketing programs today use cost per click and cost per mille.
Cost per click is calculated by dividing the advertising cost by the number of clicks generated by an advertisement.
In many cases the publisher has a rate card that lists the cost per click (CPC) within different areas of their website or network.
Dohop is billing the partners on a cost per click (CPC) bases.
The service also gives cost per click and search volume statistics on keywords and uses that data to approximate what websites are spending on advertising.
The cost per keyword increased by 33% and the cost per click rose by as much as 55%.
CPC: Cost per click tracks the cost of interacting with a client or potential client.
FanSnap generates revenue through cost per click and cost per action advertising based upon its referral of users to such third-party ticket providers.
YPN provided cost per click contextual advertising as well as various tools and services to assist publishers in building and improving their websites.
Cost per click, along with cost per impression and cost per order, are used to assess the cost effectiveness and profitability of internet marketing.
Once a certain number of web impressions are achieved, the quality and placement of the advertisement will affect clickthrough rates and the resulting cost per click.
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