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The cost per thousand of the Chinese version is a real bargain.
"Internet ads are going for a low cost per thousand because of a belief they're not worth very much."
Network television is usually sold on the basis of cost per thousand homes reached.
This portfolio of material will illustrate cost per thousand and reach.
When used in advertising it relates to the cost per thousand page impressions.
Radio offers you an opportunity to buy into the broadcast mentality at a low cost per thousand.
"And when they ask about cost per thousand, we tell advertisers, 'just divide by two.' "
The advertising cost per thousand for a four-color page is $16.
Unfortunately, they look at the cost per thousand and the demographics and decide on that basis.
"The readers don't know anything about cost per thousand," he added, using the term used in selling ad pages.
Times decided to start radio channel to address the mass audience as advertisers can be attracted by showing a low cost per thousand.
That will put Allure's 1992 cost per thousand at $35, down 22 percent from $45 this year.
The increases in cost per thousand viewers, upward of 20 percent, are the highest for any of the six networks.
Relative cost per thousand (reaching your demographic group at the lowest comparative cost).
As one agency executive described it, the system uses data on product use, network underdelivery and cost per thousand.
A prime-time spot is about $125,000, but the cost per thousand viewers is higher.
Choosing to advertise in a particular newspaper or magazine is dictated by your overall budget as well as the cost per thousand.
As of 2010, the cost per thousand lumens (kilolumen) was about $18.
NBC is raising rates by about 15 percent from last spring in what is called cost per thousand viewers, the executives said.
"We can charge higher prices because we sell in cost per thousand not cost per click."
"And we keep our advertising costs per thousand lower," Mr. Porco said.
But Belo executives say that advertisers' cost per thousand readers remains below the average for the largest newspapers.
Cost per thousand.
Being in first place in the ratings, CBS was able to raise the cost per thousand it charges advertisers.
As a result the cost per thousand, what advertisers pay for every thousand out of Redbook's total circulation, will rise by 9.3 percent.
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