cost per acquisition

That is, the cost per acquisition is $0.67.

Cost Per Acquisition is a method of advertising whereby the advertiser only pays when an advert delivers an acquisition.

CPA as "Cost Per Acquisition"

This traditional form of measuring advertising cost can also be used in tandem with performance based models such as percentage of sale, or cost per acquisition (CPA).

Cost Per Acquisition (CPA) is calculated as: ad campaign cost/[number of impressions x CTR x CR].

CPA is sometimes referred to as "Cost Per Acquisition", which has to do with the fact that most CPA offers by advertisers are about acquiring something (typically new customers by making sales).

So always put metrics in place to measure your campaigns, and if at all possible, measure your impact upon your desired objectives, be it Cost Per Acquisition, Cost per Lead or tangible changes in customer perception.

CPA (Cost Per Action or Cost Per Acquisition) or PPF (Pay Per Performance) advertising is performance based and is common in the affiliate marketing sector of the business.

Using the term "Cost Per Acquisition" instead of "Cost Per Action" is not incorrect in such cases, as not all "Cost Per Action" offers can be referred to as "Cost Per Acquisition".