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Promotion in the UK is supported by a press advertising campaign which seeks to present Historic Scotland properties as interesting places with colourful histories, without trivialising their historic importance.
Supported by an opinion poll revealing extensive support among voters for extra resources for education, union leaders said the first phase of a prolonged press advertising campaign, launched in national newspapers today, would cost £500,000.
The Guardian won the Gold award in Best Press Advertising Campaign (colour) for Afro Brush (ad for Space handbook) at the Campaign Press Advertising Awards 2004.
In 1995, British emotional support listening service The Samaritans, in response to the high suicide rate but low crisis service take-up amongst young men, launched a UK press advertising campaign consisting solely of the lyrics to "Everybody Hurts" and the charity's hotline number.
Newspapers Where we place advertisements in newspapers or other publications as part of a press advertising campaign in Wales, these will be in Welsh and English and will appear together; advertisements placed in Welsh language publications will be in Welsh only.
The Amazon Kindle officially launched in-branch on 25 October 2012 with a 'outdoor and press advertising campaign' promoting the launch, with the Kindle Fire and Kindle Paperwhite model going on sale for the first time in the UK along with older models.
The also-rans Likewise struggling to find much favour with audiences, Ireland-set romcom Leap Year opened one notch above From Paris With Love, but with a lower screen average, and Jean-Pierre Jeunet's Micmacs failed to leverage its highly visible press advertising campaign into significant ticket sales.