direct advertising campaign

A well-executed direct advertising campaign can prove a positive return on investment by showing how many potential customers responded to a clear call-to-action.

And the company plans a direct advertising campaign within the next few months for a newer version, Seasonique, which also reduces periods to four a year.

He has directed advertising campaigns for L'Oreal, Revlon, Jaguar and Dodge.

The company's growth as a full-service agency allowed him, as the firm's Executive Creative Director, to direct advertising campaigns for clients for television and the internet.

It is unacceptable that alcoholic beverage companies should direct advertising campaigns at young people, a group of consumers which is highly susceptible to the messages it receives.

Another way to measure the results is to compare the projected sales or generated leads for a given term with the actual sales or leads after a direct advertising campaign.

The Lifestyle Network provides a value for money platform from which to launch direct advertising campaigns, and provides the basis for sound investment in marketing as a means of overcoming the economic recession.

Peter Lemongello is the first person to sell over a million records through a television direct marketing campaign, and was also the first entertainer to underwrite a television direct advertising campaign selling shares in the project to private investors.