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The fast food company said the project, which will begin on May 1, would be the largest outdoor advertising campaign ever for a single brand.
"Times Square is one of the crossroads of the world and would be an important part of any outdoor advertising campaign," he said.
Indeed the outdoor advertising campaign for Mr. Caruso's return includes billboards and bus-shelter ads that say: "He's back.
The Trillion Dollar Campaign is an outdoor advertising campaign launched in 2009 to promote the newspaper The Zimbabwean in South Africa.
Those arresting images are among the latest installments in the continuing Nynex outdoor advertising campaign created by Chiat/Day/Mojo in New York.
The broadcast, print and outdoor advertising campaign was launched in November 1994 through the advertising agency Wieden+Kennedy, the firm best known for its work on behalf of Nike, Inc..
In September and October 2009, Into Somerset ran an outdoor advertising campaign on mainline and Tube stations in London, making use of QR code technology on the posters.
Wenner Media, New York, to Fallon McElligott, Minneapolis, to introduce an outdoor advertising campaign in New York for its US magazine, scheduled to begin in March.
HBO, New York, part of Time Warner, awarded a project to the Ad Store, New York, to create an outdoor advertising campaign to promote the fourth season premiere of the hit series Entourage.
Eileen Naughton, president of Time, praised Ms. Bologna and Mr. Merkin, who have overseen the magazine's outdoor advertising campaign; print ads for Time are produced from the Fallon Minneapolis headquarters.
John N. MacDonough, chairman of Miller Brewing, said in an interview yesterday that the product would be introduced nationally in mid-March with a $60 million television, print and outdoor advertising campaign created by the Scaros & Casselman agency of Stamford, Conn.
With a limited budget, (only £4000 was available for the purchase of advertising space,) TBWA came back with a pitch to, through a low-cost outdoor advertising campaign, highlight the growing crisis by printing advertising on real banknotes, using the collapse of the currency as an analogy for the collapse of Zimbabwe itself.