own brand goods
own label goods

This means that customers who like the retailer's own brand goods can quickly identify them on the shelves.

Suma has partially redressed this by launching its own branded goods.

Those that take existing measurements either do this from their own brand goods, or use databases of design measurements of supplier garments.

Elverys sell a large range of sports clothes and equipment, with top brands and Elverys' own brand goods.

Over the following few years, the re-branding efforts were temporarily reversed as stores and own brand goods were converted into CWS-designed formats - which included the 1993 version of the 1967 CWS four leaf clover "Co-op" logo.

They also specialise in reducing the quality of their own label goods.

The Co-operative Food brand appears on own label goods stocked by all of the UK's retail co-operative societies, while many of the regional societies also use the brand on their stores.