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Both types are also sold as Generic drug or store brands.

A key part of the success is in private-label products, or store brands.

Their store brands have only price appeal, nothing else.

Whatever the image of store brands, both consumers and retailers clearly save money on them.

You should find a good selection for $6 to $7, and some store brands cost less.

If you have another store brand, you're out of luck.

Its products included more than 200 national and regional store brands.

"I could buy store brands for 50 cents cheaper but the quality is not as good," she said.

The store brands are always just off enough to not quite be enjoyable.

But makers of store brands say that they are every bit as good.