"Leading the Way with Important Local Coverage" (2004-present; news slogan)

The station also adopted a new news slogan: "First, Fair, Accurate."

To the Point (2007-2010; news slogan)

The news slogan is still retained during newscasts.

Getting the Facts Right (2011-present; news slogan)

"Your Weather Authority" (weather slogan, 2002-present; used as news slogan from 2002 to 2008)

"All the News in 30 Minutes" (mid-1990s; news slogan)

"Weather and Traffic, Without the Wait" (2009-2012; news slogan)

(November 2012-March 2013); secondary news slogan used with promos

"Where the Facts Tell the Story" (1994-1996; news slogan)