After a humble start at local flea markets, the company launched its first online store to the public in 2003.

Grachvogel launched her store in 2001, based in Sloane Street, London.

Ervell launched his online store in 2010, www.patrikervell.com.

In May 2012 Ksubi launched its online store to complement its existing retail base.

In November 2012, Topshop launched its first store in South Africa.

Charles & Keith was the first ladies footwear brand to launch its online store in Singapore in 2004.

The company launched its online store in 2010, which serves an international customer base.

Apple Inc. launched their store on Memorial Day 1999.

In 2006 Matches launched their online store Matchesfashion.com.

In 1999, Coach launched its on-line store at www.Coach.com.