He created his own brand of music through the 1990s.
But it's not about trying to create a global brand.
So how do you go about creating your own brand?
By creating a second brand, they can do both with very little risk.
Create brands that have a positive effect on the bottom line.
In each case, the goal was the same: to create a brand.
As a design agency they created several brands and produced them by themselves.
He created a brand with his name for men shirts.
Their aim is to not only to create strong brands, but effective ones.
"I worked really hard to create a brand," he says.