There's no shortage of cinemas showing all the latest international releases, as well as a decent selection of art-house movies.

Surely, more must be required to start a worldwide style sensation than one nostalgic cable television producer's screening an art-house movie about a short-lived subculture.

Often show retrospectives, documentaries, foreign film cycles and art-house movies.

"It was an art-house movie, but the popcorn people came," Ms. Potente says.

Now a New York-based company is trying to take art-house movies to small cities around the country by relying on digital projection.

Welles intended the film as a less personal, more commercially-viable project, saying of The Deep: "My hope is that it won't be an art-house movie.

Presents new commercial releases and art-house movies at a globally acclaimed festival in August.

He said he went to film school to learn how to make art-house movies but awakened to a reality during the Los Angeles riots of 1992.

There are books to browse and occasional art-house movies.

With a crossover hit like 'Pulp Fiction,' the criteria by which art-house movies are produced and marketed and exploited have changed.