Analysts said Dell was trying to win customers during hard times in an effort to maintain them when sales picked up again.
This implies big efforts to win new customers while holding old ones with whatever marketing tools can be found.
For many services, a good reputation and a strong brand name is crucial to winning new customers.
"The way we win customers is to provide good service."
Looking to win customers through simplicity, telecommunications companies across the nation have been trying to offer a full menu of services on one bill.
The battle to win new customers goes beyond technology.
Look at ways to expand your business offering to win new customers.
You are the frontline in our battle to win and keep customers.
What approaches did you use to win new customers?
In the Soviets' drive to win customers, they took to selling oil at enormous discount.
Amazon.com is not the only Internet company experiencing increasing costs to acquire new customers.
Bernie was a genius at acquiring customers and cutting costs.
That's going to be our primary way of acquiring new customers here.
Sales expanded rapidly and he began to acquire customers outside of Indiana.
A lot of resources are focused on acquiring customers.
But the costs of acquiring and keeping customers remain daunting.
"All the big players are spending hundreds of dollars to acquire new customers," he said.
"The game today is acquire customers and lose as little money as possible."
I spent a lot of my career at Verizon going out and acquiring customers.
"So instead of advertising their new brand, they can use this to acquire and retain customers."
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