He said the company had "spent a lot of money promoting a wholesome image" of chocolate.

The video was a departure from the wholesome image of her previous videos.

Say you hope it won't spoil the wholesome image for your club.

She liked to imagine everything had come straight off the land; it was all part of the wholesome image,' Jenny recalled.

Some said the affiliation would taint the league's wholesome image.

Since such language contrasted sharply with her wholesome image, the effect was truly remarkable.

His strategy is to attack the wholesome image such targets have spent years and millions cultivating.

And many say a gambling hall is simply antithetical to the state's rugged, wholesome image.

They have already undertaken a campaign to present a more wholesome image of what is still being called Sin City.

The company subsequently indicated a desire to promote the product using a more wholesome, "girl next door" image.