He usually appears as part of viral marketing campaigns for the company.

Dave started a viral marketing campaign in March 2009, when www.listerscominghome.co.uk was introduced to the public.

Door Number 3's viral marketing campaign launched in 2008.

By 2011 it had been viewed more than 20 million times online and classified as one of the most successful viral campaigns ever.

The viral campaign consisted of billboards being placed around Europe with various letters on them.

A viral marketing campaign was employed for the film.

A viral marketing campaign was launched to promote the album on 15 February 2013.

Another component of the company's campaign was a viral marketing campaign known as "spark something."

He has also co-wrote and directed a viral campaign for the Village Voice.

To support his application, he created his own viral marketing campaign to attract votes.