It is believed that viewers prefer to forward ads, than to switch the channel.

Other studies indicate that more viewers prefer locally produced news to the networks' broadcasts.

Under those circumstances, manufacturers believe, most viewers prefer added brightness to color accuracy.

Some viewers may prefer a good laugh instead.

Whatever is meant by "spirit," most viewers will likely prefer it expressed in a religious format.

Those viewers tend to be more conservative than audiences at home and prefer heroes who are heroic in the traditional sense.

Apparently American viewers prefer prime-time blacks to be funny more than serious.

This information will then be correlated with audience data to show what viewers of different programs prefer to buy.

However it is resolved, not everyone will be satisfied, but my guess is that the viewers prefer the politics.