In 1998, sales made up less than one percent of the Christian children's video market.

"They have the budgets to make what we need for the video market."

But the band is even more of a force in the video market.

"To be clear, there is no established video market yet," he said.

The economic pull of the video market is perhaps the most pervasive force.

"We're just happy for the video market because that helped us get the movie out and shown," she said.

"The video market cuts more into that age group," he said.

Since his films were not released for the video market, they have always been difficult to track.

You'll get all of these sales promotion advantages directly you use the leaders in the video market.

For various reasons, the tape has been off the video market for 15 years.