It is being shown at high schools, colleges and in other forums, as part of an unusual public campaign.
It is an unusual campaign for a company that honed its marketing skills on appealing to the affluent and those who want to be.
"This has definitely been a very unusual campaign."
Deutsch is beginning an unusual campaign to sell its brain power to prospective clients.
That the two indicators come almost simultaneously adds another element of polling unpredictability to an already unusual campaign.
The 2004 election was an unusual campaign in Ottawa Centre.
The Japanese auto maker, with $20 billion in debt, has embarked this month on an unusual campaign to sell part of itself.
Barclays settled on the unusual campaign after doing research that pointed them toward doing something a bit radical, at least for a bank.
That was an unusual campaign; this will be an unusual transition.