People in the toy business think it could be one of the hottest products this Christmas.

A Chicago native, he has been in the toy business most of his adult life.

"We realized the adult toy business was starting to grow big."

They have to look outside the toy business for that sort of growth.

By the late 1800's, the toy business was in full swing.

Many of them are his own designs, from an earlier life in the toy business.

The toy business has caught on to what children like best about food: playing with it.

"I thought, 'What kind of thing is this to be in the toy business?' "

She still seems somewhat surprised to be in the toy business.

Nor has his recent plunge into the toy business played out as he hoped.