"It's different enough from title sponsorships because we kept our name first."

And the standard corporate pitches included unacceptable requests for title sponsorship.

One of these measures included the dropping of title sponsorship from 2003.

Mellon Financial picked up the title sponsorship starting in 2000.

Cablevision took over the title sponsorship four years ago.

Not that he has anything against title sponsorships.

The team never managed to replace the money that Gauloises stopped supplying when they withdrew their title sponsorship at the end of 2000.

Sprint assumed the title sponsorship starting with the 2008 Daytona 500.

At the moment, the league does not have a title sponsorship but it has a broadcasting deal with SuperSport.

The team did not have title sponsorship due to 2004 Asian Tsunami.