Unless we protect our land base we're all buggered - not that business seems to care if there's a short term profit involved.

These jokers have been trying to squeeze out as much short term profit for far too long.

Tar sands is not a solution to anything other than short term profit as you yourself have suggested we all do.

"Was there a reason that you don't like to use the term 'profit'?"

These minor investments are a small price to pay for the long term profits which brand leaders usually enjoy.

Trouble in a bubble environment is if you don't make short term profits, another bank will and steal your customers away.

- and why the market is so obsessed with short term profits, as opposed to sound management and investment in the future.

Doing the least acceptable amount is the way to maximize short term profit.

There is little short-term risk because underpricing ensures a handsome short term profit.