Her brother David, a television executive, was born a year later.

How on earth can a television executive save a music company?

A lot of television executives feel material is not important.

The operating costs run about $600 an hour, another television executive said.

"These guys were brought up selling," says one television executive.

But it took years to sell television executives on the idea.

Perhaps more important, he and other television executives said, was a business judgment.

Find a place for yourself on cable, say television executives.

Even so, there were fewer of these calls than television executives expected.

That game, I believe, opened the eyes of television executives everywhere.