"What you have is people taking on risk without each doing his own homework."

Those with higher wealth should be willing to take on more risk.

"Right now there is very little reward for taking on more risk."

Two, there is no free lunch: you can't beat the market without taking on more risk.

But an investor has to pick the right time to take on added risk.

"They have always had a knack to take on more risk and to do well."

In the shareholder value model, companies often take on much more risk than they otherwise would.

But consumers - and perhaps the broader economy - are taking on more risk.

Does it make sense for borrowers to take on risk they may not be aware of?

And maybe that was taking on too much risk in the middle of the mage-storms.