Presumably, if masses of boxing fans who didn't spend $50 last Saturday night for the live pay-per-view were to learn that CBS has it in August, they wouldn't be tempted to subscribe to Showtime to see the replay right now.

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But the gamble paid off when viewers realized they needed to subscribe to Sky to see favorite sports because traditional channels had been squeezed out.

Zunz and Frankel were alert to the essentially mythical component of religion and did not subscribe wholly to the modern tendency to see reason alone as the gateway to truth.

Take-up for the service, charged at £12 per race, was low with as little as 9,000 viewers subscribing to see some races, compared with audiences of 3 million viewers for some Formula One races on UK free-to-air television that season.

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Although many would not admit it, I am afraid it is becoming obvious that our world's climate is changing, and it is not necessary to subscribe to the theory of alarmism to see this.