Since it went public in April, Hertz has seen its stock rise about 66 percent.

And the better Childs plays, the higher his stock rises.

The stock rise shows "people think it's a low bid," one arbitrager said.

Most shareholders probably could care less if he is nice, as long as the stock rises.

In addition, the National offer, which is a guaranteed $122 million, could be worth more if National's stock rises.

The company's own management seems to doubt it can make the stock rise substantially in the near future.

Jackson saw his stock rise, and as a free agent, received a two year offer from the Houston Rockets the following off season.

Indeed, the Wilde revival says a good deal about how and why cultural stock rises.

Some local residents who were early investors in the company rode the stock rise to wealth, too.

Sun last month reported higher revenues and lower earnings and saw its stock rise by 50 cents the next day.