Although HBO's ads steer consumers to its Web site to buy the merchandise, some of the goods are available elsewhere - sometimes at better prices.

That would raise billions from upper-income families who buy such plans, and steer consumers toward plans that do a good job controlling costs.

The Clinton plan would steer consumers toward plans that control costs.

Given Google's record, their objection to authorizing a court to order a search engine to not steer consumers to foreign rogue sites is more easily understood.

Will it steer consumers toward better or less expensive products?

Vintage dating helped steer consumers away from those years.

In response, manufacturers have increasingly steered consumers toward company Web sites to read studies or clinical trials.

With more customer service options available to steer consumers through the purchase, executives hope to convert shoppers into buyers at a much higher rate.

In this way we can use financial incentives to steer both consumers and industry in the direction of environmentally friendly energy use.

It also promotes their efforts to steer consumers away from bankruptcy.