We stand by our belief that consumers have the right to share the factual shopping information required to be a smart consumer.

A smart consumer will ask, "What's in it for me?"

And if you're a smart consumer, you won't necessarily believe everything a salesman tells you.

"I would also love them to take away that 7-Eleven is for smart consumers."

Being a smart consumer in a world with so many products and services can be somewhat daunting.

The smart consumer will always check all the details before signing up for a policy.

That means "knowing what is out there," she said, "asking questions and in general behaving as a smart consumer."

Q. How can one be a smart consumer when choosing a doctor?

A lot of good wine is out there, just waiting for some smart consumers to find it.

Be a smart consumer and protect your financial interests!