By contrast, Whittle's publications are aimed at specific readerships and often use a single advertiser.

This method can be extremely successful for publishers because the marketing increases the ad's profit from a single advertiser.

Each hour is sponsored by a single advertiser, who gets four 20- to 30-second commercial breaks in the hour.

During the 1940s and into the 1950s, programs were hosted by single advertisers.

"G. M. is our largest single corporate advertiser and has been for a number of years," he added.

In the 1950's, television programs were generally underwritten by a single advertiser.

The agreement, Univision's largest with a single advertiser, was valued at more than $100 million over three years.

Wilson's is the largest single advertiser in The Greenfield Recorder.

"The tobacco industry is our largest single advertiser."

In mid-June 2009, the network announced it would sell individual ad breaks featuring a single advertiser.