What is fueling the instant success of the new book is a shrewd campaign by Scholastic - and, for that matter, Ms. Rowling, who is involved in the marketing - to keep everything about it secret including the plot and the title.
In 1597 the Irish had rebelled against the English, and led by O'Neill, Earl of Tyrone, as well as Red Hugh O'Donnell, they fought a shrewd and cautious campaign, attacking moving columns, staging ambushes and sudden raids upon camps.
Not all of these people are loony enough to vote for the Tea Party, but it's a sentiment that could and should be capitalised on by a shrewd campaign for the right candidate.
Her success, privacy advocates say, has been as a Washington insider guiding a shrewd campaign of persuasion and not, as the industry alliance asserts, in prodding on-line companies to adopt meaningful privacy policies.
Slowly but surely, a thought that defies years of conventional wisdom and real-life experience is taking hold in political circles: Is it possible that in 1992 it is the Democrats who are running the tougher, shrewder, closer-to-the-bone Presidential campaign?
Since the June summit meeting, Kim Jong Il has embarked on a shrewd campaign to burnish his image, proving himself deft at the sharp, witty retort and a master at affable but intelligent rapports.
Democrats had hoped to take the Senate seat, but the Republican incumbent, Senator Susan Collins, ran a shrewd campaign and won re-election.
We'll have to plan a shrewd campaign, however.