Cargo, the shopping magazine for men, has hit a circulation of 1 million.
At a time when coming up with another version of a shopping magazine - Hey, let's do guy shopping this time!
Like a lot of the new shopping magazines, the product evaluations are relentlessly upbeat - less Consumer Reports than advertiser support.
The shopping magazines are also putting pressure on older magazines to adapt.
Mr. Waxman, the magazine's board chairman, said: "This is not a shopping magazine.
"It's a shopping magazine with an emphasis on shelter," Mr. Stone said.
Mr. Foxman was most befuddled by the critics who saw in shopping magazines a threat to serious journalism elsewhere.
Mag-a-logs like Lucky, the shopping magazine, do not generate much more text than what would fit on a price tag.
After a long drought in new titles, the company introduced Lucky, a shopping magazine for women, in 2000.
It remains to be seen how the wilder strains of flou will play out in that new pornography: the shopping magazine.