And, in all of this, profit will still be made - this time by the firms offering self-publishing services.

There are many good strategies from e-books to self-publishing services.

Trafford's self-publishing service was sold to Author Solutions Inc. in 2009.

FriesenPress offer self-publishing services to authors of fiction, non-fiction, poetry and children's literature.

Waterstones, start your own self-publishing service like Booksurge (where I am publishing my book) and sell them in your stores.

KEN AULETTA: I don't believe that Apple is offering self-publishing services aside from people submitting apps.

Nothing can guarantee a sale, but, Mr. Adler said, for as little as $295 - plus a fee for each book sold - self-publishing services will register a copyright and put a book into an electronic format that can be sold as an e-book or printed out.

MORE 'REVIEWS' - Booksurge, the self-publishing service recently acquired by Amazon, offers its client authors a review by "New York Times best-selling author, Ellen Tanner Marsh," Slate noted last week (slate.com ).

CompletelyNovel has been compared to other writer websites such as Authonomy which offers writers the chance to get their book published by major publishers by getting good reviews from other users; Lulu.com, which offers similar self-publishing services; and Shelfari, which has a book-based online community.

Penguin adds a self-publishing service to Book Country, its free online writing community.