They clearly gave this some thought, like before the rest of the industry had.

Nor is it clear whether the rest of the industry will follow United's lead or wait and see what happens.

"Microsoft has to play by the same rules as the rest of the industry."

Today, he said they were in line with the rest of the industry.

"What they are doing will be really expensive to develop for the rest of the industry."

They simply said what the rest of the industry is doing right now.

But the rest of the industry has been, like, well, you know, we're not really sure about this.

The rest of the industry is likely to follow in short order.

"I expect to be a model for the rest of the industry."

Indeed, the rest of the industry appears to be doing better than last year.