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So, AstraZeneca’s gone for growth at rather punchy price.
"Samsung and Nokia are playing smart by offering these sorts of products at punchy price points," Wood said.
Indeed, analysts have some punchy price targets on the shares, with the average forecast of the four analysts monitored by Bloomberg on this measure being 706¼p.
This is a strategically sensible acquisition in a growth market, but this is reflected in a rather punchy price,' said Investec analyst Matthew Gerard.
The American humorist may not have been speaking about mining companies specifically, but the observation is pertinent to an industry where overly confident acquisitions at punchy prices have recently laid corporate balance sheets to waste.
"Consumers really don't care about the software platform or operating system — they just want a capable device at a punchy price that lets them do the things they want to do whether that is listen to music, take pictures or update their status on Facebook," CCS' Wood said.