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There are five main aspects of a promotional mix.
It comes at a time when the advertising campaign is already in full swing adding another dimension to the promotional mix.
Sales promotion is one of the seven aspects of the promotional mix.
The other elements of the promotional mix are advertising, sales promotion, direct marketing and personal selling.
Similarly, segments are used as targets upon which an appropriate promotional mix may be focussed.
The product range and promotional mix should emphasise products or usage attributes required/sought by the people making up the segment.
The specification of five promotional mix or promotional plan.
"Every distributor wants to find the best promotional mix away from traditional media and get a far greater bang for their buck," Mr. Cuban said.
In April 2007, Gammer started his own label, Muffin Music, and released a promotional mix for it.
A promotional mix specifies how much attention to pay to each of the five subcategories, and how much money to budget for each.
While it would defeat the business model if companies provide all of their goods and services free of charge, it is common for them to provide limited amount of free goods in their promotional mix.
He first used the stage name Jamie xx in July 2009 in a promotional mix for the band's début album xx released on the FACT mix series of the FACT Magazine.
Wörterbuch für Marketing