"So our current participation is a small part of the overall marketing mix in Miami."
Making small changes in the marketing mix is typically considered to be a tactical change.
"How they may fit into the marketing mix or turn up in the future is to be determined," she said.
Especially for a Small business, competitor's marketing mix can be very helpful.
These are three of the '4Ps' in the marketing mix, the fourth being promotion.
The marketing mix has been the key concept to advertising.
When the positioning statement is created, one can start on creating the marketing mix.
The other three parts of the marketing mix are product, pricing, and promotion.
Any discussion about the marketing mix must begin with the product.
The marketing mix is a central feature of an organization's tactical plan for a particular market.
Wörterbuch für Marketing