It was during his tenure there that Ackery began developing the promotional ideas that he would use in cinema management for the next four decades.

As sales of bon-bons slumped, Smith began to come up with new promotional ideas.

My own promotional ideas are limited.

Behind the scenes, Rufus has some promotional ideas that are a bit unconventional, but Frank and James are focused on more serious business.

ABC, of course, is not the only network experimenting with offbeat promotional ideas.

FOR once, an airline may have hit on a promotional idea that its competitors will not find easy to copy.

Much of his book's huge success resulted from the brilliant promotional idea of keeping the author's identity secret.

The brewery was always on the look-out for good promotional ideas to bring the Guinness name to the public's attention.

A good promotional idea for a singles bar would be to have "Date-rape Friday."

The Atlanta-based Thomas said that King has come up with several novel promotional ideas to push the fight in his hometown.