Are there particular product areas where it is more useful?

The company needed to focus on new product areas.

The larger the retailer, the more specific the product area is for a buyer.

Foreign companies are getting into new product areas all the time, leading to shakeouts in almost every market, at home and abroad.

There are also positive signs in other product areas, such as consumer electronics.

No one company controls a dominant position in any of the product areas.

"It was an excellent quarter for us in a number of product areas."

There are also fewer new product areas left for the Japanese to enter.

We want to be more global in a number of product areas.

The move results from an increase in sales across all product areas.