Since May 2006, the station also produces two-minute news and 30-second weather segments which air every half hour during prime-time hours.

The problem with the question is that "the media" seems to be defined as the cable talk shows that fill the prime-time hours.

One of Google's biggest challenges in selling radio advertising has been its inability to obtain sufficient amounts of air time during prime-time hours and from top radio networks.

Of course, the networks control the most successful promotional vehicle of all: their own prime-time hours.

Longer term, there are questions about whether the network can stay committed to giving up all its prime-time hours to the genre if the ratings do not improve.

He said it was reasonable to assume there were unsupervised children in the audience during prime-time hours.

Unfortunately, even with the luxury of four prime-time hours (the second part will be broadcast on Tuesday at 9 P.M.), the film occasionally turns irritatingly sketchy.

It does not have the kind of upscale demographics favored by television producers and commercial sponsors, trying to figure out how to allot precious prime-time hours.

Direct advertising during prime-time hours was prohibited, so advertisers started using a clever loophole - the jingle.

Certainly NBC made its ratings situation more difficult by extending its prime-time hours from 7 p.m. to midnight, up from the traditional 8 to 11.