If you need both, be prepared to pay a lot.

You need to be prepared to pay more for quality.

What is more, they were prepared to pay for it.

They are prepared to pay a little more for a better quality of service.

Value the information, in other words, but be prepared to pay a price for it.

And I have been prepared all along to pay that price.

If you like your food simple, in other words, be prepared to pay.

I could not believe somebody was prepared to pay so much for me.

What price will the Department be prepared to pay for these services?

He does not believe that people are prepared to pay.