It is considered a premium-priced product within the dipping tobacco market.
The move is meant to strengthen the company's leading market position as cost-conscious consumers shift away from premium-priced brand-name products.
He said Learning's premium-priced products were out of step with trends in the market.
Collins Stewart analysts also described personal care as "the greatest area of opportunity", with Unilever pushing into premium-priced products, as well as more affordable goods.
That is why the most energy-efficient appliances end up marketed as premium-priced products.
Mr. Jobs, he said, has built the company around idiosyncratic, premium-priced products that gain appeal in part from their splendid isolation.
Most of these ads, known as spectaculars, have peddled premium-priced products, particularly liquor.
IT could be that the future of premium-priced brand-name products is inextricably linked to the future of media.
Food companies brag that their premium-priced products contain no chemicals.
Current accounts include premium-priced products like Ferrero foods, Lavazza coffees and Montblanc pens.