As small cars move upscale, auto makers face a problem in persuading buyers to spend a little more for them.

The underwriters of the huge offering, led by Daiwa Securities Company, faced a difficult time persuading large institutional buyers to snatch up the shares.

In a couple of cases, he has achieved sales by persuading buyers to do a part-exchange.

She has succeeded in persuading buyers to appreciate a different and creative look in silver rather than accepting gold as the conventional symbol of wealth and elegance.

Code-centric promotions have long been a mainstay of Madison Avenue, helping advertisers stimulate sales and persuading occasional buyers to become loyal customers.

"I launched Phat Farm in 1992, and it took a lot of work for me to persuade buyers that there was a market for my brands, which we've made a success."

The Ford Motor Company advertises heavily to persuade buyers that a Mercury is really different from a Ford.

Ultimately, cautious and uninspired merchants can even affect the creative process of the designers themselves, who can't cut what they can't persuade buyers to order.

Other developers hope to persuade low-income buyers to pay slightly more for energy-saving green features.

The Kaplan Companies of Highland Park, for one, appears to be going to unusual lengths to persuade prospective buyers that they have nothing to lose by making a purchase.