As of August, 2007 it has 225,000 users among which 170,000 are paying subscribers.
That was a bit surprising, since traditional magazine advertisers usually require paying subscribers.
After that, it was up to Book to keep them as paying subscribers.
The website was founded in September 2002, and has attracted approximately 60,000 members, including paying subscribers.
In five months, the FT.com has collected more than 250,000 paying digital subscribers.
The online version has been available since 2000, and as of August 2010 was receiving two million hits per month from paying subscribers.
The magazine is sent free to 41,000 people who run fire departments, but an effort will be made to make them paid subscribers.
Of course, if they're also paid subscribers, that's only a two-click process.
The university's report is issued only to paying subscribers.
Paying subscribers can watch new episodes an hour after they air in Japan.