It is aimed at technical, arts as well as management students by offering a plethora of events, including lectures, seminars, workshops, competitions, paper presentations, exhibitions, quizzes, model displays and robotics events.

Nesquik's site for their chocolate drink offers an animated bunny characters, and quizzes, with links to a Facebook page, while Cadbury's Buttons offers puzzles and activities and children's bespoke books - despite asking users to state that they are over the age of 18.

It will also offer games and trivia quizzes and the ability to communicate with other customers using electronic mail.

It also offers quizzes and trivia, quotations, and book lists.

Generally, BBC Red Button offers text and video based services, as well as enhanced television programmes which offer extra information, video or quizzes.

Mr. Wells said one appeal of e-learning was improving the ability to measure what employees have learned by offering Web-based quizzes during the course.

To keep readers guessing further, the ads, by the New York office of DDB Worldwide, part of the Omnicom Group, offer fanciful quizzes.

The customers are also being offered weekly "Smallville" polls and quizzes and pictures that can be saved and sent.