In any case, the consultant warns manufacturers that dependability, safety and quality should be the new watchwords.

"Thrift is the new watchword at the bank," said another.

Fidelity to the book became the new watchword.

But for many top programmers these days, there's a new watchword: Have mouse, will travel.

Not surprisingly, the new watchword at Vivendi is debt reduction.

Indeed, the new watchwords of marathon training are moderation and specificity.

The new, or resurrected, watchword for loudspeaker design in the coming season might be "sophistication."

Free markets and private initiative are the new watchwords of economic development.

The new watchwords for those who would slow the proliferation of arms are containment and playing for time.

Prevention must be the new watchword for our National Health Service.