If it is a runaway success the draw could pull in more than £3 billion, creating at least two new millionaires each week.
That's a lot of new millionaires for one decade.
The lottery will create at least 52 new millionaires each year, and possibly more if the weekly draw takes off in a big way.
The members of the Linz family are reality television's newest millionaires.
It is called self-denial in the new millionaire if he lives on beans.
And in the last five years, Austin has produced or acquired 17,000 new millionaires.
As one Haitian commented, the embargo's only effect has been to create "20 new millionaires."
In fact, for every new millionaire, there is a household whose net worth has remained stagnant, or gone down.
Eventually, all the new millionaires go to Scrooge's farm to buy food and perhaps get a job.
Even the sudden new millionaires who rushed their cures to the market were not happy.