When we first saw those 10 years ago, we thought it was a new gimmick.

You've prepared some new gimmick to spring on the steel industry.

Thanks to human nature, we've found a way to get around the new gimmick.

This can be used when one member is being called on to develop a new gimmick.

After being removed from television, he returned several months later with a new gimmick.

A new gimmick this year has to do with the fact that spending is broken down into 13 different bills.

All three men continued in singles careers with new gimmicks.

Some also say the industry is hurting itself with its new gimmicks.

But the girls were always coming up with new gimmicks.

Not designed to last, they get made, released, then replaced by a new gimmick a year later.