She added that with a movie tie-in, "you get a new readership for a book, people who didn't know anything about the book before."

He developed an early interest in film, and enjoyed reading the movie tie-in Big Little books.

Holograms are shimmering across the land on summer toys and movie tie-ins.

As a result, movie tie-ins and other promotions have become marketing staples for such events.

We head for the children's section and Fred makes straight for the books with movie tie-ins.

Video games are one possibility, some with movie tie-ins.

And often the best of these books are not direct movie tie-ins.

Her skepticism aside, Yeats is a pretty safe bet, with or without an official movie tie-in.

It was considered a poor movie tie-in, an analysis typical of such games.

It's a good movie tie-in then, but one unwilling to shed some of the fluff you'd expect to see.