Without information on what motivates consumers now, they cannot make reliable models of how things might change - for example, if labels did stress efficiency and savings.

The outcome of the Presidential election does not seem to have motivated consumers, as was expected by many retail dealers.

Next month, the 82-year-old Austrian-born psychologist is scheduled to travel to the Soviet Union to begin what may be the first study of what motivates Soviet consumers.

Some of the common objectives of marketing communications are: generation of awareness, informing consumers, reminding consumers, persuading consumers, reassuring consumers, motivating and rewarding consumers and connecting with them.

That something, according to both men, is an opportunity they perceive to offer marketers more innovative, less bureaucratic solutions to the perplexing problem of motivating increasingly skeptical consumers.

Mr. Harper believed that the scientific application of semantics would help in understanding human behavior and in motivating consumers.

"I want to be known as an agency that's results oriented," Mr. Draft said, "fully integrated with a classic direct-marketing orientation, building models of what motivates and keeps consumers."

If we want to motivate consumers and manufacturers, we have to ensure that domestic appliances are sorted according to new energy categories.

But he wonders how much rebates might have to grow to motivate consumers jaded by discounting.

It could also serve as a case study for countries, like the United States, which are looking for ways to motivate spendthrift consumers to save more to rebalance their economies.