This is simply a matter of what the market will bear.

It might seem like a case of whatever the market will bear.

"We have an idea about what the market will bear."

They should be based on what the market will bear.

Obviously the market will bear more than $2.99, thus higher prices are common.

Still, the market will only bear so much and we can't sell all these things at once.

As players, we're fighting to make what the market will bear.

They set the price at $499 to see if this is what the market will bear.

"The bad guys certainly know what the market will bear."

I made a business decision to get what the market will bear.